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Goodbye Volcom, Hello…Target?

January 29th, 2008
 

Shaun White’s gone the way of the Duff.
Yes, just like tween queen Hillary Duff (who has a sparkly pre-teen clothing line at Canada’s Zellers), White has signed a hefty deal with department store chain Target to carry the official Shaun White clothing line.

Shaun White target ad

Here’s the official press release from Target:

Target today announces the future Shaun White for Target collection. The line will feature clothing for young men and boys and will be available in late July.

This collection will build on a significant relationship between Target and Shaun, as he has been riding for Target for nearly six years. A professional skateboarder and snowboarder, Shaun is considered by many to
be the most recognizable athlete in action sports.

Additional information, images and sample product will be available in July, 2008.

Translation: we’re ready to make a shit-load of coin off Shaun White’s ass.
No word on whether he’ll be starring in any of those polka-dotted Target commercials. We can only hope.
In other teenaged-millionaire news, the Sheck is back - sporting a shaved head, which, admittedly, makes him look almost 21. He was spotted at the X Games on the weekend:

Ryan Sheckler @ the X Games

Not that it matters, because kids with their own tv shows don’t need fake ids. Anyways, Season 2 of “Life with Ryan” is in full swing on MTV. Don’t miss a minute - maybe the Sheck will finally find his true love amongst the choruses of “sign me Ryan”s?
-GrrlRippr@Rip.TV

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